Double page spread - Work in progress

Here is a work in progress screenshot of my double page spread. I added filler text to help visualise how big the font will be.

Call Sheet

Here is my call sheet.

Flat Plan

Here is my flat plan for the magazine. It will help me when designing the contents page.

Masthead Designs

Masthead designs done on Adobe Illustrator CS5. The font used is Rockwell Extra Bold. The two different colors represent the different color schemes used for the magazine. The text in red/black is for regular issues. The text in blue/black is used for special issues.

Magazine Proposal

Proposal Version 1

Proposal Version 2


Proposal video

Music used in the presentation


Evaluation
The presentation was able to show the purpose of the magazine and aesthetic. The type of genre the magazine focuses on was presented clearly with audio embedded into the presentation. During the presentation, I had the audience vote on what font the mast head should be. The majority voted for Rockwell Extra Bold as it stands out and can be easily read. In terms of the color scheme, they agreed with the color choices as they believe it suits the genre and there is a contrast between the colours.

Magazine Distribution

ELECTRONIC BRAND EXTENSION

This is when magazines increase their online presence using social media such as:

• Facebook
• Twitter
• Instagram
• Youtube

This allows them to spread news through different mediums and allows readers to follow them to get the latest news. They may also extend into radio, gigs and other events. An example of a magazine that does this is Kerrang.

EZINES

They are online versions of the printed magazines with similar features such as turnable pages, adverts and page numbers. They are available through a subscription or through a website. They are usually free and have electronic features such as hyperlinks to other sources and embedded videos. RWD is an example of an online magazine.

FREEMIUMS

Freemiums are magazines that are given out for free in public places such as train stations. Since they are free, publishers make revenue through adverts. An example of a freemium magazine is ShortList.

SALES/RETURN

This is a method of distribution that the publisher uses for distributing printed magazines. Any of the copies that are not sold are returned to the distributor at no cost. There are no risks for shops that do this as they do not lose money when magazines do not sell.

SUBSCRIPTIONS

Regular readers of magazines may wish to subscribe to a number of issues and have the magazine regularly posted to them or onto an online reader for a heavily discounted price. It is easier for the audience and ensures that the magazine is read. Electronic distribution is similar except that the magazine will be sent to the readers electronic device that is able to read the magazine.

Newsstand Task

WHSmiths organize their magazines by genre. each genre has it's own dedicated shelf.On the picture on the left, on the second row there are 3 magazines where the cover line is across the page. The magazines are not layered over each other so that the cover line can be seen. On the same picture on the left and on the third row, the magazines are layered over each other. The teasers are also on the left side of the cover page. Monthly magazines such as MOJO are on the top half of the shelves whereas weekly magazines such as Kerrang are at the bottom.

All of the magazines tend to have the masthead on top of the page behind the model with MOJO being the one exception. On most of the magazines on the shelf, the mast head is white to make it stand out from the background and is the first thing you see on the cover part from the model. On magazines such as Oasis and Rock Sound, they do the opposite having a white background and a colored mast head.

All of the magazines have the models looking directly at the audience to create a connection with possible readers. another way magazines draw peoples attention is the use of incentives such a ad free giveaways. For example Rock Sound has a Music CD attached to the front cover. the fact that the CD takes up the bottom left and centre thirds of the frompnt cover makes it eye catching.