Magazine Distribution

ELECTRONIC BRAND EXTENSION

This is when magazines increase their online presence using social media such as:

• Facebook
• Twitter
• Instagram
• Youtube

This allows them to spread news through different mediums and allows readers to follow them to get the latest news. They may also extend into radio, gigs and other events. An example of a magazine that does this is Kerrang.

EZINES

They are online versions of the printed magazines with similar features such as turnable pages, adverts and page numbers. They are available through a subscription or through a website. They are usually free and have electronic features such as hyperlinks to other sources and embedded videos. RWD is an example of an online magazine.

FREEMIUMS

Freemiums are magazines that are given out for free in public places such as train stations. Since they are free, publishers make revenue through adverts. An example of a freemium magazine is ShortList.

SALES/RETURN

This is a method of distribution that the publisher uses for distributing printed magazines. Any of the copies that are not sold are returned to the distributor at no cost. There are no risks for shops that do this as they do not lose money when magazines do not sell.

SUBSCRIPTIONS

Regular readers of magazines may wish to subscribe to a number of issues and have the magazine regularly posted to them or onto an online reader for a heavily discounted price. It is easier for the audience and ensures that the magazine is read. Electronic distribution is similar except that the magazine will be sent to the readers electronic device that is able to read the magazine.