Case Study: Readership

These are the reader profiles for Q and Kerrang Magazines. They are both published by Bauer Media and have a similar audience. The main readers of the magazines seems to be males that are aged 15-24 which will be my proposed target audience for my magazine. The price points of the magazines are also a factor of the audience. Q is priced at about £4.00 RRP the audience tend to be upper working class/lower middle class. Kerrang is priced at £2.20 RRP so the audience are at working class. 

Since Kerrang! is the the most popular magazine among teenagers I will use their statistics to base my audience on which is 55% male and 45% female.